What is the "Leader Board"?

The Leader Board is a game on the convention platform that encourages attendee visitors to consume as much content from vendor booths and speakers as possible over the two live days (48 hours) and the 30 days where the system is "on-demand".  The visitors accumulate points that are tracked on the Leader Board.  

When combined with a prize system, where sponsors and vendors donate prizes, the Leader Board encourages, visitors who have opted-in to receive follow up messages to accumulate points for prizes.  This system increases engagement, sales, and warm leads generated on the after show booth reports. 

There will be two Leader Board contests: 1) during the live show, where prizes will be awarded just before 0100 Zulu on August 10th, and 2) during the 30 day on-demand period to encourage visitor to return to continue to download content and visit exhibitor booths. Prizes will be awarded to Leader Board winners after that period.